Consumer Psychology and Behaviour Design

Behavioural Design Patterns: A Complete Guide

Published on: 08/05/2025

Learn how to use behavioural design patterns ethically in UX design. Discover strategies to guide user behaviour without manipulation, balancing effectiveness and integrity.

Behaviour DesignConsumer PsychologyCustomer Discovery

Consumer Psychology for Service Designers: Why People Really Do What They Do

Gary van Broekhoven

Published on: 15/04/2025

Explore how service designers can use consumer psychology to create more intuitive, persuasive, and satisfying experiences that delight customers and deliver results.

Behaviour DesignConsumer Psychology

UX Metrics: The Not-So-Secret Numbers Behind Great Experiences

Gary van Broekhoven

Published on: 09/04/2025

A no-nonsense guide to UX metrics. Learn which user experience metrics matter, how to measure them, and how they tie into business goals—all in a tone that won’t send you to sleep.

Behaviour DesignConsumer Psychology

How to become a behaviour designer and its benefits to your career.

Gary van Broekhoven

Published on: 02/12/2024

Unlock the power of behavior design to create meaningful user experiences and elevate your career. Discover how blending psychology and design sets you apart in UX, product management, and more

Behaviour Design